32 Under 32 is an annual staple in the MSP advertising and marketing community. Yet, so many who consider nominating a friend or colleague wonder if their nominee might be too young or doesn’t have the ‘right’ kind of experience.
Huzzah! We’re here to debunk these rumors and decode the real criteria behind what makes a solid 32 Under 32 Award recipient.
Myth #1:
Your nominee has to be quickly promoted and well known to receive this award.
Debunk:
32 Under 32 is open to anyone in the advertising, PR, creative or marketing fields as long as they’re under 32 and working in the state of Minnesota. This means one great idea, process improvement strategy, or impeccable timeliness can ensure your nominee will enter the ranks.
Myth #2:
Your nominee needs to be a social media superstar with, like, thousands of followers and, like, lots of likes every day.
Debunk:
Well…we should all probably know what social media is and use it like the rest of the millennial generation. However, your nominee doesn’t need to have thousands of followers and be a famous instagram account holder in order to be nominated.
Myth #3:
Someone else who is more accomplished will always edge your nominee out.
Debunk:
Actually, no. Great ideas come from anywhere. Minneapolis is full of young talented professionals who help build award-winning campaigns and create needle-moving work. So consider this- maybe your nominee is the one edging the competition out.
Myth #4:
Someone has already put a stamp on your candidate’s forehead that screams ‘leader.’
Debunk:
They may have. Or even better, maybe you’ll put it there. What defines a leader is ever changing. It’s up to you to help define it.
Maybe this helped you, maybe it didn’t. What we’re really trying to say is this: there’s no single definition of what makes a worthy 32-Under-32-er. It comes down to those who hit it harder, do it better and excel at whatever other on-trend motto the kids are using these days.
Here’s to the brilliant minds under 32. Nominate ‘em today!
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