The Women’s Leadership Panel was a huge success that could not have been achieved without the help of our many sponsors, such as Olson. One of the panelists was Margaret Murphy from Olson. She offered up some honest and witty advice to the audience last week. Here are a few words from Jurene Fremstad, another top lady at Olson.
Jurene Fremstad, SVP, Strategy & Insights, Olson:
Tell us about yourself. What is your history with Olson?
As SVP, Strategy and Insight, I oversee Brand Strategy, Digital Strategy, Connections Strategy, and Anthropology & Analytics. I made the decision to join Olson last spring because I’m inspired by what happens when a whole bunch of talented people with different kinds of talent get together and attack a problem. We can create anything we dream up—and that’s exciting.
Why do you love to go to work every day?
I love going to work because it’s a fascinating and fantastic blend of idea-creating, problem-solving, and fun-having. My deepest fear is boredom, and that will never happen here.
How do you define success?
Ideally, doing what you said you were going to do. Practically, doing everything you can to make it happen—and if you fall short, you use the failure not as punishment but as instruction.
What challenges and opportunities are ahead for Olson in 2016?
One of the things we’re currently exploring is the roles of generalists vs. specialists. Given the pace of change in our industry, the need for both types of people is only increasing. We’re looking for a way to balance both that is efficient and effective.
What would be your advice to young women and men in the ad community just starting their careers, with eyes on leadership positions down the road?
No secret here—in one word, mentors. Aggressively seek them out. Connect with different types of people over time. Learn from different perspectives. They are the raw ingredients that will eventually shape your own style.
About Olson:
Olson, an ICF International Company, is purpose-built for the new realities that matter to clients. With deep expertise in digital, advertising, loyalty, CRM, PR, social and mobile, they’ve won 26 Effie Awards in the last 10 years and have been recognized as PR Week’s “Agency of the Year,” and as one of Forrester’s “Eight Loyalty Providers Who Matter.” The 550-person-strong agency drives results for some of the world’s most respected brand marketers, including BISSELL, Best Buy, Hyatt, MillerCoors, and Wrigley. Olson has offices in Minneapolis, Chicago, Toronto, Austin, Los Angeles, San Francisco, New York and Denver. For more information, visit olson.com, join at facebook.com/Olsonagency and follow on Twitter at @Olsonagency.
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